Couples wary of Sept. 11 nuptials
The rites of wedding business are bearly screeching to a halt this week. With Sept. 11 falling on a Saturday for the first time since 2001, one of the most popular times of the year for "I do" has turned into a big "I don't."
Across the country, caterers, photographers, DJs and every other businesses with a stake in nuptials are reporteing a sharp drop of business. In Georgia, more than 500 weddings were scheduled for last Saturday and for Sept. 18, according to the Know, a New Your-based wedding planning and media firm. Only 134 are scheduled for Sept. 11.
"When people hear 9/11, they aren't thinking about weddings, they're thinking about tragedy," said Jeffrey Schwerzler, co-owner of Frosted Pumpkin Gourmet, a cake company in Alpharetta. Schwerzler and his wife, Karyn, typically whip up 8 to 10 tiered confections each week for wedding reception and parties. Only 2 are on tap for this Saturday. September has become a popular month for getting hitched, rivaling June. The loss of one Satuday might not seem like a big deal for the $72 billion wedding industry, but it has had an impact on businesses and brides alike.
Sign up to our mailing list to stay updated with the latest cake trends, event planning ideas, and heartwarming stories of love, laughter, and, of course, cake!